July Retail Gallery

We designed July’s Retail Gallery to balance the playfulness of the brand with a statement of maturity, permanence, and refinement. Ergonomics and function are at the core of the space, with the hero being a tiered steel benchtop that optimises the luggage viewing experience, a customisable soft goods display system, and an integrated lighting scheme that brings the product to life. All of this set amidst a monolithic, continuous stone wall which acts as a canvas to the product. The space also fosters community with an amphitheatre-style seating area for product launches, and an open, flexible floor plan.

Designed by Jon Liow while Director at ODO
Designed for July Luggage
Melbourne Design Awards Winner 2021

Discipline / Architecture, Industrial Design
Status / Construction Completed
Photography / Dave Kulesza
Year / 2021